Voglio
/ vō • lē • ō /
(noun)
a desire for something.
“the expression of our wants and desires”
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Seattle, Washington 98121
Phone
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Reigniting Growth Through Analytics
By leveraging strategic use of data, VOGLIO increased new sales, reduced cost, and improved market expansion in the competitive pet insurance landscape.
56% Increase in new policy sales
400% Increase in paid social sales
42% Decrease in cost per sale
Industry: Pet Insurance
Fetch Client Overview
By leveraging strategic use of data, we were able to increase their new sales, reduce cost, and improve market expansion in the competitive pet insurance landscape.
VOGLIO Services
- Paid Search and Paid Social Management
- UX/UI
- SEO
- Data Engineering and Analytics
- Conversion Rate Optimization
The Problem
The client team lacked detailed visibility into which channels were driving leads and sales. Additionally, competition had intensified during the pandemic and marketing costs had increased. Fetch needed to get a leg up on the competition to continue to drive profitable growth.
How We Did It
Built robust reporting to restructure strategy
Our team worked with Fetch to connect their sales data with their marketing data to clearly show which channels were driving leads and sales. Our team also created detailed pricing reporting to help the client understand what prices were being quoted and what the customers’ price elasticity was. Within the accounts, we rebuilt campaigns in a structured way that enabled us to scale.
Optimized creative and campaigns
Once we knew how each campaign contributed to sales, we were able to focus on increasing volume from profitable campaigns and work to make less profitable campaigns more efficient through creative optimization and website conversion rate optimization.
“We couldn’t have done it without VOGLIO.”
-Paul Guyardo
CEO, Fetch Pet Insurance
Results
Fetch partnered with VOGLIO to better understand the key drivers of marketing performance and reignite growth. VOGLIO dug in, built detailed reporting, and analyzed how customers interacted with each marketing tactic. Using these insights, VOGLIO optimized campaigns to drive serious performance improvements. Within a year, sales of new policies had grown by 56%. During this time, cost per sale dropped by 64% for non-brand paid search, 53% for paid social, and 42% for the overall business.
56% Increase in new policy sales
400% Increase in paid social sales
42% Decrease in cost per sale
Why VOGLIO?
Since 2014, we’ve been helping businesses achieve their full digital marketing potential through powerful data tools, a world-class marketing team, and trustworthy partnerships. We know that a successful digital marketing program begins with good data and attribution. Our team is highly skilled at integrating data across marketing platforms and CRM systems to provide a full-funnel, cross channel view of our clients’ marketing efforts. Our reporting and analytics help us understand customer lifetime value, return on ad spend, and enable us to optimize our clients’ accounts towards profitability.
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